Monday, September 04, 2006
Mac vs. PC
I am sure by now you have seen them on TV - those commercials for the Mac that portray Macs as "cool guy" while the PC is a geeky and confused chubby.
PCs and Macs have, or used to have, different capabilities but the whole thing has always been an "elitist" thing. Its just the latest in a long line of Mac advertising schemes, trying to spin "unpopular and overpriced" into "elite and superior". Everyone on Earth who uses a PC looks at Macs and goes, no big deal... why pay so much for a computer? Why buy all different software? So they are more or less unpopular. But the Mac spin on that has always been that they are better quality and more expensive as a result, and that makes them elite and special and "better".
So lets just make a comparison to a real-world situation - high school!
You take two people in High School, a cheerleader who has 100 friends and a geeky, funny looking guy who has 2. The cheerleader is universally seen as popular and nice. The geek is seen as unpopular and weird. If you asked the cheerleader she might say he is a loser or she might say she doesn't know him, depending on her personality (is she Cordelia, Harmony, or Buffy?). If you asked the geek he would almost certainly call the cheerleader a bitch or a snob, while secretly wishing he could fuck her or be friends and hang out with her friends. If you asked them about themselves and their friends the cheerleader could give a range of answers from the "I'm the greatest" to "I'm just glad people like me", but the geek would almost universally say, "I'm just picky about who I am friends with" - as though he had a wide selection clamoring at his door. Fat chance.
PCs are the "popular kids" - sometimes arrogant, sometimes swaggering, usually popular with lots of friends but also a few detractors. They are a part of the rumour mill, and sometimes victims of it. Like real people, a wide range of capabilities from the athletic (gaming) machine to the brainy (accounting) machine. Macs are the geeks - cut from roughly the same cloth, they can learn almost anything eventually and can do certain things well but often having difficulty with certain kinds of tasks. Most people avoid dealing with them because they seem disconnected, although those that get to know them well realise they are worthwhile after all - unfortunately they have such an inferiority complex that anything more popular must be bad. No one talks about them because no one thinks about them until they stand up naked on a cafeteria table and scream about being smarter than everyone. They're a bunch of Peter Parkers without any spider bites.
So, there ya go. The Mac commercials have it backwards, the dorky unfit guy in glasses should be the Mac, not the PC.